Poster tram campaign

The Know the Line campaign launched a campaign to raise awareness of sexual harassment in public spaces over the Christmas and New Year period.

Posters appeared around the Supertram network designed to:

  • challenge the sexual harassment of women and girls on the streets and in public places
  • encourage bystander intervention
  • spark conversations about where the line is between acceptable respectful interactions, and unacceptable, intrusive and offensive behaviour
  • encourage members of the public to report incidents of sexual harassment on public transport.

The eight week campaign was funded by cosmetic company Lush and featured posters in tram carriages and at stops at Meadowhall, Sheffield Arena, Centertainment, Netherthorpe Road and Crystal Peaks.

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